Training Course  /  September 26, 2019, from 9:30 a.m. to 6:00 p.m.

Strategic Roadmapping Course

How can roadmapping support strategic planning and innovation management in the context of digital transformation? This 1-day interactive training course will introduce you  to practical workshop-based roadmapping methods  developed by the Centre for Technology Management at the University of Cambridge. The program is highly interactive, including a combination of presentations, activities and discussion.

This event is developed by the Project Training and Education in Digitalization and Transformation (WDT).



  • Product managers
  • Strategic planners
  • Marketing
  • Technical sales
  • Engineers
  • Researchers
  • Designers


Why? Key-Take-Aways:

  • State of the art expertise about roadmapping
  • Pluridisciplinary perspective on roadmapping thanks  to diverse background of participants
  • Tools application in the context of IIoT
  • Joining the expanding alumin network of LZE  and the FAU community
  • Course handout and practical material for  use in the company
  • Certificate of participation


What? Course Outline:

  • Welcome, introductions, aims and agenda
  • Technology roadmapping – concepts and examples
  • Strategic landscape activity and discussion
  • Fast-start’ workshop methods  for integrated strategic planning
  • Emerging technologies and industries,  and strategic planning under uncertainty
  • Exploratory topic roadmap
  • Review and discussion


Participation fee:

1.011,50 EUR incl. 19% VAT


About speaker and partner institute:

Dr. Robert Phaal is based in the Department for Engineering at the University of Cambridge. He conducts research in the area of strategic technology management, with a particular interest in the development and application of practical management tools in technology-intensive firms.

The Institute for Manufacturing (IfM) is an international centre of expertise in roadmapping. IfM methods and frameworks have been developed over 15 years and have been applied in more than 300 projects around the world.