Together, partners from business and science show the great innovative potential of the Nuremberg Metropolitan Region.

The region is a unique performance centre for electronic systems in Europe, and creative minds find an excellent working and living environment here.

The art of innovation is already being lived in the Nuremberg European Metropolitan Region in many ways and with a long tradition: By the world brands based in the region and the 130 medium-sized hidden champions, in the research institutes, in the so called Medical Valley, at the region's universities, or at international technology fairs. 20 universities, around 100,000 students and almost 50 R&D facilities in the metropolitan region constitute the "innovative basis" with the special characteristic that the universities are not only to be found in the cities but also in rural areas. The Art of Innovation Initiative bundles these strengths of the Nuremberg Metropolitan Region under one roof and makes the region's richness of ideas and innovative power visible.